Content Lead - Home Care

Function: Marketing

Reports to: HC Digital Marketing, Media & Content Lead

Scope: Turkey

Location: Istanbul

Terms & Conditions: Full Time

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.  If you are < passionate about building brand love through culturally relevant content and social-first storytelling> then this role is just for you!

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

As the Content Lead for Home Care Turkey, you’ll play a key role in shaping and executing the content and social media strategy for our leading Home Care brands. You’ll work closely with the Digital Marketing & Content Lead to craft content strategies, orchestrate asset production with agencies, and ensure our presence stays always-on, engaging, and ahead of trends.

• Define brand content strategies in partnership with the Media, Digital Marketing, Content Lead and brand teams
• Lead end-to-end coordination of social media content: briefing, production, approval, and delivery
• Ensure always-on and campaign-based social presence across platforms in collaboration with agencies (in-house and external)
• Monitor performance, conduct deep-dive analysis, and optimize content based on insights
• Use advanced social listening tools (e.g. Meltwater) to uncover actionable insights and content opportunities
• Stay ahead of platform algorithms, creative trends, and consumer behavior shifts to adapt content strategy
• Work hand-in-hand with Media, Digital Commerce, Brand, and CMI teams to ensure fully integrated communication
• Support the building of creator/influencer collaborations aligned with social content plans

WHAT YOU NEED TO SUCCEED

• Proven ability to develop and deliver social-first content strategies across multiple platforms
• Hands-on experience working with creative and media agencies on content production and distribution
• Strong understanding of platform dynamics (Instagram, TikTok, YouTube) and audience behaviors
• Comfortable with data-driven thinking; ability to turn insights into clear actions
• Confident communicator, capable of aligning diverse stakeholders around a common vision
• Proactive, curious, and agile mindset with a passion for culture, storytelling, and creativity
• Strong organizational skills to manage multiple content streams and deadlines
   

Experiences & Qualifications

• Minimum 5 years of experience in content marketing, social media management, or digital brand communication
• Experience working with or within creative/content agencies
• Demonstrated experience in managing social calendars, briefing assets, and measuring performance
• Bachelor’s degree in marketing, communication, media, or related fields

• Fluency in Turkish and English, both written and spoken

Skills

• Facilitation and capability building skills. Able to contribute to a significant change program.
• Organizational change-agent mindset.

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors
  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  • AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.