MobileAction is the industry's premier SaaS mobile user acquisition platform, providing customers with products to optimize Apple Search Ads campaigns, ASO, and creatives. With headquarters in San Francisco and over 10 offices worldwide, MobileAction serves more than 1,000 SaaS clients as an official Apple Partner.
About the Role
We are looking for an organized, motivated, and passionate Content Marketing Manager to join our Marketing team. You will play an integral role in overseeing the entire marketing content lifecycle, including planning and managing the content calendar, gathering information in collaboration with our teams, producing and updating technical and non-technical content, following review and approval workflows, liaising with influencers, ensuring quality through style guides, checklists, and frameworks, and defining KPIs while collecting and reporting the content performance data.This role reports to the Head of Marketing, collaborates closely with cross-functional teams, including Product, Sales, Client, and Design, and plays a significant role in knowledge sharing and establishing MobileAction's thought leadership in the mobile marketing industry.Join our open, collaborative, and trusting culture that works directly with motivated and inspiring coworkers, where you can also find the opportunity to grow your expertise and skills in Silicon Valley startup culture.
What You'll Do
- Lead our content efforts by collaborating with product marketers, freelance writers, designers, sales & customer success teams, customers, industry experts, and online content creators.
- Produce compelling, search-optimized content for our blog, website, landing pages, social media channels, webinars, newsletter, online profiles, etc.
- Drive user and revenue growth through value-added content to the MobileAction platform.
- Build our online SEO strategy and maintain an editorial calendar.
- Analyze traffic and engagement using various analytics tools to monitor performance and improve the quality of produced content.
- Ensure consistent brand voice, follow internal and external review & approval workflows, and create written guidelines accordingly.
- Build and grow our content marketing team.
- Manage quarterly budgets, performance reporting, KPIs, and OKRs for content operations
- Finding ways to attract new users to MobileAction's products and services through content
What You'll Bring
- 5+ years of Product Marketing, Content Marketing, or Growth Marketing experience in B2B - SaaS/tech preferred (a portfolio of work samples will be required)
- Excellent verbal and written skills in English
- Exceptional communication and storytelling skills
- Proven record of driving revenue, user, or follower growth through engaging content
- The ability to collaborate with cross-functional teams in a fast-paced environment
- The ability to drive tasks independently with minimal guidance
- Hands-on experience with SEO (on-page / off-page), conducting keyword research, website management, and analytics
- An analytical mindset and orientation towards measurement and results
- General understanding of SaaS economics, such as LTV, CAC, payback period, etc.
- Strong natural sense of design through both UX and visual design
- Understanding of AI tools and skills in prompt engineering is a big plus.
- Mobile marketing experience or mobile marketer persona understanding is a big plus.
We are Looking for Someone Who...
- Has a keen curiosity for software products and a comprehensive understanding of impactful content marketing tactics
- An analytical mindset and orientation towards measurement and results
- Conscious of ROI and obsessed over results.
- Strives for impact first, creativity second
- Creative problem-solver who can thrive in a fast-paced environment and pivot strategies when needed
- Prefers autonomy and enjoys an environment where they're making their own decisions, not being told what to do next
- Gets excited about solving tough problems no one else has solved
- Doesn't get scared by aggressive goals but gets pumped instead
- Has a great sense of humor, a soft spot for geeky jokes, and a PhD-level mastery of memes
- Has a journalist-style approach to researching facts
- A team player who has a pleasant and considerate attitude
Benefits and Perks
- Competitive USD salary
- Private Health Insurance
- Top-notch tech equipment
- English-speaking and multinational work environment.
- Free breakfast every day
- Unlimited fun and a snack bar
- Flexible work hours
- Monthly Food Allowance
- Flexible vacation
- Unlimited online courses
MobileAction is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran’s status, age or disability.
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