Company Description
"Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"
Job Description
We are seeking a dynamic and innovative Marketing & Communications Manager to join our team in The Grand Tarabya, Managed by Accor İstanbul, Türkiye. As a key member of our organization, you will be responsible for developing and implementing comprehensive marketing strategies that drive brand awareness, engage customers, and support our business objectives.
- Develop and execute annual marketing plans, including campaigns, promotions, and initiatives aligned with organizational goals
- Analyze market trends and competitor activities to identify growth opportunities and inform strategic decisions
- Lead and mentor the marketing and communications team, fostering a collaborative and creative work environment
- Oversee the organization's digital presence, including website management, social media strategies, and online advertising campaigns
- Develop and maintain relationships with media outlets, influencers, and strategic partners to enhance brand visibility
- Create and distribute compelling content across various channels, ensuring consistency with brand messaging and target audience preferences
- Manage the organization's public relations efforts, including press releases, media kits, and crisis communication plans
- Monitor and analyze the effectiveness of marketing initiatives, using data-driven insights to optimize performance and ROI
- Collaborate with cross-functional teams to ensure alignment of marketing efforts with overall business objectives
- Stay up-to-date with industry trends and emerging technologies to implement innovative marketing strategies
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field
- Minimum of 5 years of experience in a marketing/communications role, preferably in the hospitality industry
- Strong knowledge of digital marketing, public relations, and brand management
- Proficiency in graphic design tools, content management systems, and social media platforms
- Excellent communication, presentation, and interpersonal skills
- Demonstrated strategic thinking and planning abilities
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Proficiency in data analysis and reporting, with the ability to translate insights into actionable strategies
- Proven track record of developing and implementing successful marketing campaigns
- Leadership experience with the ability to motivate and mentor team members
- Creativity and innovation in developing marketing strategies and content
- Strong analytical skills to evaluate market trends and campaign performance
- Ability to work efficiently in a fast-paced, dynamic environment
- Knowledge of the hospitality industry is preferred but not required
