Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Director - Consumer Sponsorship MarketingOverview:Overview/Job description summary
The EEMEA Region is looking for a marketing director to help drive our regional sponsorships strategy forward. The ideal candidate is passionate about passion led sponsorship asset management, highly motivated, intellectually curious, analytical and a good negotiator
Responsibilities
• Supports VP, Consumer Marketing and Sponsorships to identify the gaps in sponsorship assets and help build a passion driven and impactful sponsorship strategy and portfolio for the region
• Work closely with EEMEA division leaders, central teams and global sponsorship team to generate new business models and revenue via FI and non FI partners
• Foster a great collaborative model with internal stakeholders and teams as well as external partners
• Develop and oversee planning and innovative execution of onsite activation and event delivery of sponsorship events and associated partnerships
• Follows consumer trends and drives content development and ensures that synergies within marketing programs and platforms are leveraged for maximum efficiency and impact via Sponsorship assets
• Works collaboratively with Director, Consumer marketing for an integrated and well-maintained asset monetization via priceless.com
• Supports the development of new best practices to be deployed within EEMEA
• Ensure all sponsorship properties and partnerships and associated agencies follow all internal procedures and compliance and audit requirements.
• Manage asset monetization, budget and payment processing for partnership investments.
All about you
• Proven experience in working across cross functional teams inclusive of brand, legal,digital,media, communications and product
• Experience in managing cross functional agency teams
• Financial acumen
• Proven success in project leadership
• Appreciation of all elements of marketing mix, working with various integrated marketing communications teams to develop sponsorship driven programming.
• Experience in team management and ability to influence non directs
• A continuous learner
• Creative thinker-ability to harness elements of passion based assets and access to develop innovative marketing platforms
• Demonstrated collaboration with different internal teams and with a proven track record of successfully partnering with external stakeholders
• Ability to distil and present information to senior audiences
• Strong written and verbal communication/presentation skills
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard’s security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
