Company Description
The Culture Marketing Manager is part of the National Culture Marketing Team and is responsible for dedicated projects within the overall program. These projects can include whole areas (e.g., events and content projects) or individual projects (e.g., artist projects). This is a key position, interfacing with Red Bull artists, dancers, agencies, and vendors within the entertainment and culture environment. You will be responsible for implementing defined strategies and ensuring long-term initiatives and relationships that impact the business within culture playgrounds. Additionally, you will oversee the correct and proper realization of Red Bull and third-party supported events in these areas, collaborate with the global culture team to explore innovative solutions, and continue pushing the boundaries of culture marketing.
Job Description
Culture Marketing Plan
Create an annual Culture Marketing plan and deliver on set targets.
Realize selected culture marketing initiatives and projects as part of the overall marketing plan.
Establish and maintain long-term culture platforms in music, dance, street culture and beyond.
Negotiate and secure relevant music rights to ensure all created content can be sufficiently utilized via our media business.
Work closely together with sales, communications and brand department.
Management of Red Bull Collaborator's Structure, Agencies and Suppliers
Briefing and management of outside specialists/agencies.
Controlling the realization of events and other relevant culture marketing activities.
Budget responsibility for selected areas of the national program.
Artist/Dancer Network & Event Program
Establish a rich network in the fields of culture in general in particular to be aware of new upcoming trends and movements in music, dance, stand up and street culture.
Establish a strong portfolio of key artists to work with on various projects and programs within the World of Red Bull.
Take care of an optimum usage of the Red Bull product in focused cultured playgrounds in collaboration with SOL program and secure a perfect communication about the brand and the product.
Drive “Can in hand”, “Can in context” and product placement with key artists and in defined key areas.
Communication
Co-ordination of activities with On-Premise, Sport, Student Brand Manager and Communication departments to maximize efficiencies and consumer impact.
Liaison with international culture department for development of best practice.
Ensuring our team stays on the cutting edge of marketing innovation.
Quality Control and Return on Investment
Evaluating the results of the respective activities.
Ensuring a qualitative approach of all opinion leader activities.
Qualifications
At least 4 years of previous work experience in music/dance/culture related event marketing environment and creative-based roles in relevant playgrounds.
Working experience in event management, content creation, agency and artist management.
An established network of diverse artist and music industry contacts such as record labels.
A proven track record of successful, innovative projects with KPIs especially in area of music.
Interested and open to different cultural playgrounds such as music, dance, arts, stand up, street culture.
Experience in content creation with artists & creators.
Well-connected in different culture scenes and environments – good networker.
Clear understanding of the global & local entertainment, music, dance and entertainment industry, as well as a firm understanding of the youth culture.
