Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 2 years of experience in digital media, sales, marketing, or product roles.
- Experience working with digital organizations.
- Experience with performance marketing and PMax campaign management. Ability to communicate in English and Turkish fluently in order to interact with internal and external stakeholders.
Preferred qualifications:
- Experience in planning and measuring performance marketing campaigns across multiple digital channels.
- Experience across various digital advertising channels (including Search, Display, Shopping, YouTube) and knowledge of the engaged landscape.
- Ability to grow in a fluid environment, and capable of prioritizing tasks and meeting deadlines.
- Ability to manage multiple stakeholders including C-level communication, lead cross-functional collaborations, and influence solutions to drive cross-channel campaign performance.
- Ability to develop narratives and presentations with excellent organizational, communication, and influencing skills.
About the job
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
As a Performance Marketing (PMax) Specialist, you will be a product expert and thought leader, bridging the gap between Google's product teams and client-facing account teams. You will be working with Google advertising customers from different sectors on their PMax strategy. You will be focusing on driving client business growth through innovative PMax strategies. You will be serving as a trusted advisor to both Sales and Product teams, influencing product development to align with market and client opportunities. This role requires understanding of PMax's value proposition, optimal campaign setup, and tactical value.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Responsibilities
- Develop and drive the strategy and growth of Performance Max campaigns, directly aligning with client business objectives and demonstrating their impact.
- Educate internal teams and external partners on Performance Max capabilities, best practices, and measurement.
- Partner closely with clients to understand their overarching business goals and develop tailored PMax frameworks to achieve performance and brand objectives.
- Collaborate effectively with internal Google teams (Product, Sales, Support) to ensure alignment and seamless campaign execution.
- Work closely with measurement and analytics teams to demonstrate the value and ROI of Performance Max campaigns for clients.