Digital Partner Marketing Manager

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Job Summary:

We are seeking a highly skilled Digital Partner Marketing Manager (DPMM) to join our team. The DPMM will play a pivotal role in assisting and consulting our partners, typically ISV and Cloud Solution providers, in driving marketing strategies, fostering strong partner relationships, and executing impactful campaigns to support business objectives. This role requires a strategic thinker with deep expertise in B2B / Tech / Data Driven / Microsoft marketing and a proven ability to collaborate across digital, social, and direct channels.

Key Responsibilities:

• Marketing Planning: Develop effective marketing strategies aligned with business goals, provide guidance on positioning, messaging, and identify unique value propositions tailored to partner offerings.
• Campaign Management: Collaborate with partners to plan and execute partner-led marketing campaigns across various digital channels. Oversee the end-to-end campaign process, including planning, execution, and measurement. Coordinate with internal and external stakeholders for seamless execution, monitor performance, optimize strategies, and make data-driven adjustments as needed.
• Relationship Management: Act as the primary point of contact for a set of partners, building relationships and understanding their unique needs and challenges. Collaborate closely with partners to align marketing strategies with overall business objectives and provide ongoing support.
• Marketing Best Practices and Education: Keep partners informed about the latest marketing best practices, emerging trends, industry insights, and Microsoft offerings/incentives/discounts. Provide education and training sessions to enhance partner marketing knowledge, skills, and understanding of customer journey.
• Investment Tracking and ROI: Work with the local regional team to ensure measurement of marketing investment impact via co-marketing dashboard process. Track investment and impact.

Required Skills and Behaviors:

• In-depth understanding of Microsoft / B2B / Tech marketing, including brand positioning, products, campaigns, sales funnel, priorities, and audience segmentation.
• Proven senior marketing expertise – trusted advisor to marketing leaders across digital, social, and direct channels.
• Exceptional listening skills – truly understand partner needs and co-develop effective, targeted marketing strategies.
• Confident and charismatic communicator – able to represent our Client with influence and clarity in partner engagements.
• Outstanding writing ability – crafting persuasive, insightful recommendations that drive action and alignment.
• Strong leadership and relationship-building skills – fostering collaboration and shared success between our client and its partners.
• Self-driven and autonomous – able to operate independently while maintaining high standards of connections and accountability.

Qualifications:

• Bachelor’s degree in marketing or related field, 8-10 years of marketing experience
• Proven track record in digital marketing and stakeholder management.
• Strong analytical skills with the ability to optimize campaigns based on data.
• Excellent communication and interpersonal skills.
• Fluency in Turkish

#LI-EMEA

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

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