Key Responsibilities
- Marketing & Revenue Operations
- Own and continuously enhance our marketing operations and automation workflows, including lead uploads, lead scoring, and email campaigns.
- Manage and optimize our marketing technology ecosystem, including HubSpot, Salesforce, and other essential tools, ensuring seamless integration and maximum ROI.
- Ensure that marketing automation processes are optimized and used appropriately by the global marketing team. Identify opportunities to integrate AI-driven automation within marketing workflows to improve efficiency and accuracy.
- Support campaign creation and execution by developing email, landing page, form, and digital ad templates to empower the marketing team with efficient tools.
- Develop and deliver training, tutorials, and best practices to ensure global marketing teams operate with excellence. Develop and deliver training, tutorials, and best practices to ensure global marketing teams operate with excellence.
- Collaborate closely with Revenue Operations to deploy lead flow management strategies, boosting conversion rates and pipeline velocity.
- Maintain data integrity and proactively troubleshoot system issues.
- Business Analysis
- Build, maintain, and evolve dashboards and reports to track key marketing metrics and campaign performance.
- Analyze complex datasets to uncover actionable insights and recommend data-driven strategies that enhance marketing effectiveness.
- Monitor marketing KPIs to ensure we are on top of our results and performance. Support marketing decision-making by delivering clear, data-backed recommendations.
Requirements and Skills
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
- +5 years of experience in marketing operations, marketing analytics, or a similar role.
- Proficiency in marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce).
- Strong analytical skills with experience in building and interpreting marketing reports and dashboards.
- Excellent problem-solving skills and attention to detail
- Strong desire to learn about CRM and marketing automation systems
- Self-motivated and extremely resourceful in driving projects forward
- The ability and flexibility to work in a fast-paced startup environment, managing requests requiring a quick turnaround
- Super energetic positive attitude, a strong sense of humor, and a hearty appetite for growth
- Genuine curiosity around emerging technologies and marketing trends