Director of Marketing and Communications
543340
Sales, Marketing & Communications
Full time
Mandarin Oriental Bosphorus, Istanbul
Duties and Responsibilities
- To ensure the hotel receives regular exposure in local and international media through print, radio, and television.
- To liaise with overseas Public Relations consulting firms and the MOHG Corporate Communications Director.
- To maintain regular contact with local media and keep up to date contact lists.
- To encourage and create regular press release material highlighting new services, special promotions, and the Unique Selling Propositions of hotel.
- To act as hotel spokesperson where appropriate.
- To take responsibility for handling crisis communications component of crisis management.
- To oversee budget reconciliation of MOHG International Advertising Funds and monitor the international plan.
- To implement the hotel's annual local advertising plan and coordinate with the advertising agency on all matters related to creative and media planning.
- To translate the requirements of the hotel (F&B, Rooms) into a comprehensive and specific advertising brief for the agency.
- To plan, organize and oversee all photography sessions for the hotel (including major collateral photography, F&B shots, and press release photos.
- To ensure filing systems and photographic library are maintained in good order.
- To organize photography for VIP visits, exhibitions, and social functions.
- To control inventory and stock of all collateral, (hotel and MOHG central mail-house/PMS).
- To ensure adherence to MOHG CID guidelines for alt promotional material and advertising.
- To liaise with F&B and marketing departments to coordinate all hotel promotions and marketing drives.
- To ensure all collaterals, advertising and press releases are printed and issued in time to secure coverage.
- To maintain frequent contacts with guests and clients through direct marketing activities.
- To develop an overall direct marketing plan on an annual basis.
- To establish, maintain and expand the hotel's database.
- Together with other task force members, to oversee and implement marketing issues of the Guest Recognition Program.
- To prepare annual expenditure proposal for all advertising and promotional activities.
- To forecast and allocate the approved budget as per ongoing activities monthly.
- To control all expenditure to be in line with the hotel’s business activities.
- To greet celebrities and overseas press and offer assistance as required throughout their stay.
- To attend the General Manager's cocktail receptions, annual parties and other social functions.
- To prepare the Marketing Plan, together with the Director of Sales and Marketing.