Job Description
Our incredible Marketing team is looking for its newest Trade Marketing Manager with specific exposure to the ever-expanding global franchise market to join our growing team. Working with our Lego Certified Store (LCS) partners in Turkey, Israel and Greece as well as a set of internal key colleagues across different geographical locations, you will be driving the branded channel through increased shopper engagement and elevating the value proposition of our brand. This is your opportunity to work for an outstanding brand and showcase your entrepreneurial and innovative approach to channel development.
“No relocation assistance is offered for this position”
Core Responsibilities
What’s in it for you?
Here is what you can expect
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Our incredible Marketing team is looking for its newest Trade Marketing Manager with specific exposure to the ever-expanding global franchise market to join our growing team. Working with our Lego Certified Store (LCS) partners in Turkey, Israel and Greece as well as a set of internal key colleagues across different geographical locations, you will be driving the branded channel through increased shopper engagement and elevating the value proposition of our brand. This is your opportunity to work for an outstanding brand and showcase your entrepreneurial and innovative approach to channel development.
“No relocation assistance is offered for this position”
Core Responsibilities
- Champion our brand strategy—acting as the main touchpoint for our franchise stores
- Act as the guardian for our brand standards and guidelines across retail marketing communications
- Accelerate the retail marketing plans for all brand-led initiatives to drive traffic, in-store engagement and consensus
- Collaborate with Brand Marketing, Trade Marketing, Sales, Operations teams and LCS partners to make sure our stores are prepared for new product launches with aligned positioning, collateral and talking points
- Work in collaboration with Global and Regional teams to implement the plans and to drive Shopper agenda for the BU
- Support the new LCS stores opening.
- Together with our Trade and Brand team build an ecosystem of in-store activation to support regular retail programming and event needs
- Generate new, creative ways to bring our brand to life in store that will drive engagement with our products and drive conversion
- Use shopper insights to improve in-store messaging and collateral elements
- Manage Trade marketing funds, striving for maximum effectiveness and with “more for less” mindset.
-
Vendor management for Trade Marketing activities
- Proven experience in trade or retail marketing area, preferably at a branded retail store
- Experience from international environment is a plus
- Advanced level of verbal and written English and good level of Turkish
- Analytical skills and ability to aggregate data from different sources into one comprehensive picture.
- Able to lead multiple campaigns and activities at the same time for different markets.
- A collaborative approach with an ability to work with a wide range of partners
- Strong presentation skills
- Good knowledge in MS office applications, especially Excel and Powerpoint
- Positive and effective team-player with excellent interpersonal and communication skills
-
Standout colleague, problem solver and open to learn
What’s in it for you?
Here is what you can expect
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
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