- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
While experience with our current platforms is a plus, we are looking for a candidate who is passionate about campaign performance reporting, automation, and can adapt to evolving technologies and requirements.
No manual reporting—100% automated campaign data flows and dashboards. Scope Clarity What is in scope:
- Building and owning the campaign reporting automation process: from API/data connector selection (primarily Adverity), through data mapping and transformation, to storing data (primarily BigQuery), to campaign dashboard development (primarily Power BI).
- Translating business and client needs into technical reporting solutions focused on campaign data, performance, budget, creative, and all media measurement.
- Delivering end-to-end automated campaign dashboards, performance trackers, pacing reports, budget summaries, creative reporting, and similar analytics.
- Documentation and training for all solutions delivered.
- Supporting teammates’ skill development, knowledge sharing, and process improvement. What is out of scope:
- Manual reporting/Excel reporting for recurring campaign needs.
- Web analytics/GA4 implementation or management.
- Custom software/app development from scratch (i.e., building apps in Java/Python/C#, etc.).
- Direct people management or formal HR responsibilities (but you are expected to mentor and guide colleagues). Key Responsibilities • End-to-End Campaign Reporting Automation: Owns the technical and workflow design, build, and deployment of automated campaign reporting solutions for clients and internal teams.
• Data Pipeline and ETL for Campaign Data: Defines and implements all campaign data pipeline logic using best-fit tools (Adverity as the primary tool; Supermetrics, Funnel, or other connectors as needed). Oversees data mapping, normalization, and schema design.
• Data Storage & Processing: Manages automated campaign data storage, primarily on BigQuery, with the ability to adapt to other databases (including Azure SQL and others) as business needs dictate.
• Dashboard & BI Development: Delivers visually compelling, actionable campaign dashboards using Power BI as the primary BI tool, and Looker Studio or other solutions when appropriate.
• Stakeholder Engagement: Engages with internal teams and, where required, clients to scope campaign reporting and automation requirements, ensuring successful delivery.
• Documentation & Enablement: Creates thorough documentation and user guides; supports and upskills colleagues across the business.
• Continuous Improvement: Proactively seeks out opportunities for increased efficiency, scalability, and quality in campaign reporting and automation processes. Core Mindset & Approach • Experience with our current campaign reporting tech stack (Adverity, Power BI, BigQuery, etc.) is highly valuable; however, a strong automation mindset, curiosity, and proven ability to quickly learn new data tools are the most essential qualities.
• Demonstrated ambition to automate, improve, and rethink manual campaign reporting processes—regardless of previous tech stack.
• Track record of independently identifying opportunities for automation and delivering results, even when working with new or unfamiliar tools.
• Passionate about driving automation across campaign reporting and media measurement, always seeking to improve efficiency and quality. Qualifications • Has managed end-to-end campaign reporting automation projects and can clearly share success stories from these projects.
• Hands-on experience delivering automated campaign reporting solutions end-to-end using Adverity, Power BI, and BigQuery.
• Advanced knowledge of data integration, ETL, and dashboarding best practices for campaign and media reporting.
• Experience with other data/API connectors (Supermetrics, Funnel, etc.) and BI tools (Looker Studio, etc.) is a plus.
• Familiarity with process automation tools (Power Platform, Power Automate, Power Apps, Excel automation).
• Proficient in SQL: Able to independently write, debug, and optimize queries for campaign data integration, transformation, and reporting—primarily using BigQuery, but adaptable to other SQL-based platforms as needed.
• Able to listen, analyze, and translate campaign business needs into technical solutions—comfortable working with all levels (including managers and directors).
• A coach, mentor, and team enabler—but not a formal people manager.
• Strong communicator and documentation skills. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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