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Job Description:
Purpose of the Role: To help grow SHELL’s all communication campaigns through effective brand and communications management. The person in this role will manage various campaigns and projects to drive preference to Shell, manage stakeholders, engage with global & local marketing teams, manage agencies, budgets, approvals and reporting.
Key Responsibilities:
• Manage end to end development and 360° planning and execution of marketing communications and brand building campaigns
• Manage project details and schedules for the creation of marketing campaign deliverables, ensuring high-quality results and on-time delivery
• Lead online and offline all communication creative process
• Manage relationship with the agencies, including all ATL & BTL & Digital
• Lead media buying and manage media agency
• Create fully integrated communications plan across all customer touch points
• Manage digital campaigns, social media and influencer marketing
• Measure and report performance of all marketing communication campaigns and assess against goals (KPIs and ROI)
• Closely follow industry trends and news and proactively reflect trends into brand campaigns
• Monitor day-to-day MarCom budget
Qualifications:
• At least 10 years of marketing experience, minimum 5 years in brand management (leading different brand campaigns is a must, digital marketing experience is plus)
• Proven experience and understanding of Brand Management & Brand Communication (ATL & BTL & Digital), Marketing Budget Management and Consumer Research
• Dynamic professional with strong leadership and superior communication skills
• Strong analytical and conceptual skills, analysis & commercial acumen with a clear ROI understanding
• Insights driven in strong understanding of consumers and customers’ needs
• Excellent planning, organization and time management skills
• Strong project management skills to drive multiple projects with tight deadlines effectively
• Successfully leading cross functional teams
• A great team player
• Ability to manage and track marketing budgets / forecasting and detailed reporting
• Fluency in English is a must, both written and spoken
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