Company Description
The Assistant Brand Manager - Media is responsible for the development of paid media campaigns for Turkey, driving effectiveness, efficiency and innovation throughout our media plans as well as being the support for insight driven marketing. In this role, this person will work with the media and creative agencies to maximize paid media investments while working on global and local insights to create and deliver campaigns that are consistent with our marketing priorities. The Assistant Brand Manager - Media will be responsible for staying at the forefront of a fast-changing media landscape; identifying new media opportunities and ensuring that we are leveraging these throughout all campaigns to help us grow brand love and can love. S/he will help to develop the media strategy to provide in-depth understanding of consumer needs/wants/insights and maximize key opportunities.
Job Description
MEDIA STRATEGY & CAMPAIGN MANAGEMENT
Develop integrated media strategies and tactical plans working closely with agency partners to deliver insightful/effective/efficient plans.
Responsible for day-to-day campaign management including media optimizations, budget shifts, and performance monitoring.
Ensure all media plans are optimized to deliver reach, awareness, impact, and engagement and to achieve overarching marketing objectives.
Ensure agencies develop insightful, comprehensive mid and post campaign analyses and learnings are applied to future campaigns as real-time as possible.
Work cross-functionally to ensure integration of Paid, Earned, Managed & Owned media.
MEDIA AGENCY MANAGEMENT
Manage the media agency (including Media Strategy/Planning/Buying, TV/Video, Programmatic, Social, Search, OOH) to develop plans that deliver on objectives.
Ensure ongoing campaign monitoring and optimization, ensuring key insights are delivered and leveraged to strengthen our plans.
Coordinate the annual media planning and buying reviews.
Collaborate with media agency to develop and manage campaign benchmarks on an on-going basis.
DIGITAL MEDIA STEWARDSHIP
Implement digital media best practices to deliver more targeted, relevant and “data-driven” advertising campaigns, especially via scaling programmatic advertising.
Understand and leverage all data available to improve media targeting efficiency and effectiveness and ensure a consistent audience-centric approach.
Ensure compliance to GDPR & KVKK and any other relevant. Data privacy laws relevant for TR & EU. Advertising following global guidelines and legal team directions.
Identify, analyze, and leverage the latest digital media trends, partners, and emerging technologies, seeking out new opportunities and applying them to our media strategies.
Qualifications
Minimum of 2 years’ experience in media and research, either on the agency or client side, with technical know-how in Media Buying/Planning/Research.
Media buying& planning and performance analysis experience including digital advertising and analytics, as well as traditional media.
Direct experience in data driven advertising, programmatic tools and strategies.
Sound strategic thinking capabilities and the ability to anticipate trends and turn insights into action
Precise attention to detail
Strong planning, prioritization, and project management competencies
Ability to lead and manage multiple agencies & partners.
Fluent in written and spoken English with an outstanding writing and verbal communication skills.
