Unilever is currently hiring for Digital Marketing Specialist
Function: Marketing
Reports to: UFS GMEA Digital Marketing Lead
Location: Istanbul
ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on loved brands and improve the lives of our consumers and the communities around us. Our purpose drives us: to make sustainable living commonplace, and we believe that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when people work with purpose, we will create a better business and world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead, we will equip you with the tools you need to shape your future.
JOB PURPOSE
Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you. Diversity is one of our most relevant pillars in people management and our main objective is to develop an internal environment open to a multiplicity of world views, through inclusion without stereotypes. This allows us to value the best professionals, bringing together different profiles and operating styles, and to face with greater propriety the current and future challenges of the company. We are looking for a Digital Marketing Specialist to work within our Unilever Food Solutions Organization.
Key responsibilities include the following:
1. Strategic Planning and Campaign Management:
- Support the implementation of digital marketing strategies for METAP regions.
- Coordinate and execute lead generation campaigns across digital channels.
- Assist in the preparation and deployment of operator-specific digital marketing activities.
- Execute and track chef influencer campaign plans under the guidance of the manager.
2. Performance Marketing and Optimization:
- Set up and monitor always-on paid campaigns (Meta, Google, LinkedIn) and report on performance metrics.
- Support the execution of SEO tactics and monitor keyword performance and website visibility.
- Track and report digital engagement metrics (e.g., # engaged, Engagement Frequency).
3. Content and Social Media Management
- Manage the scheduling and posting of organic content across social media channels.
- Assist photography, video production, and event close-out videos.
4. Email Marketing and CRM:
- Execute email marketing campaigns using Marketo tool, ensuring audience engagement and conversion.
5. Website Management:
- Coordinate website improvement projects in collaboration with external agencies.
6. Reporting:
- Prepare quarterly newsletters to update internal stakeholders on digital marketing activities.
Business Skills
- A minimum of 1 years digital marketing experience in food category or FMCG industry (B2B experience is preferred)
- Must have a good understanding of all aspects of digital marketing
- Experience in working with external agency partners (advertising, media, PR, influencer)
About You
- Be a strategic, highly adaptable and entrepreneurial person
- Strong team player with passion for growth
- Excellent communicator (written and verbal) with strong negotiation skills
- Have a strong track record of consistency in market delivery
- Self-starter able to work independently
- Strong business acumen with a hunger for growth
- Ability to manage and prioritize complex project deliverables and competing projects
- Learns fast, be agile to adopt and master new technology or data system
- Have a start-up mentality to pilot new approach and builds good relations with cross-functional stakeholders
- Fluent in English; 2nd language proficiency is beneficial
Leadership
- You are now a Leader of Change. People look to you to provide safety in a storm, and you also appropriately challenge yourself to get even better results. Your role model resilience and care. You navigate these uncertain times by flexing plans and your leadership style, always with authenticity.
- You are still responsible for delivering to the highest standards. You must be resilient so you can lead others to deliver with passion through uncertainty and create opportunities through the core and beyond. You must be able to flex your style and your plans to guide others through challenging times.
- Critical SOL (Standards of Leadership) Behaviors
- PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Generates intensity and focus to motivate people to deliver results at speed.
- PERSONAL MASTERY: Sets lofty standards for themselves. Actively builds one's own wellbeing and resilience.
- TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best. Inspires powerful teamwork and collaboration, connecting people for better results.
- CONSUMER LOVE: Brings the voice of the consumer into everything we do, always.
- BUSINESS ACUMEN: Creates opportunities for profitable growth through the core and beyond.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.